INSPIRATION

PRELUDE

In the vast depths of the oceans, where light barely penetrates, lies a source of pure, unadulterated inspiration. In the heart of these mysterious and bewitching abysses, where every movement seems enveloped in mystery, a majestic creature thrives—an emblem of silent strength and awe-inspiring beauty. This legendary predator, both fascinating and intensely feared, embodies the quintessence of power, precision, and elegance. In the immensity of this aquatic universe, it reigns supreme, symbolizing a natural sovereignty that nothing can shake.

It was this indomitable spirit, this unmatched majesty that inspired the birth of our brand. By capturing the essence of this lord of the seas, we have given life to a watch that, like a tribute to this legendary creature, transcends the concept of a simple timepiece to become an emotional icon: the Great White. Every stroke and line of this watch is a subtle echo of this marine predator’s graceful, powerful silhouette.

The Great White is not just a timepiece but the reflection of a profound meeting between man and nature at their peak, an alliance between horological mastery and the untamed power of the elements. Every detail of this creation tells a story—a story of fascination with the unknown, of a relentless quest for perfection and excellence.

Our iconic model extends far beyond its inspiration from the great white shark; it aspires to capture, in all its splendour, the very essence of this legendary predator, making it the beating heart of our universe.

AN ODE TO THE GREAT WHITE SHARK

The great white shark, the majestic titan of the oceans, is a marvel of nature, the perfect embodiment of power and grace, the ultimate fusion of strength and elegance. With its extraordinarily acute senses, this predator is a master of the oceans, a ruthlessly precise hunter that inspires both fascination and respect. Its slender silhouette, fluid movements, and fearsome jaw reflect supreme efficiency and unrivalled performance. Every feature of its anatomy achieves perfect harmony between strength and agility. Each of its teeth is a work of art; each movement is an aquatic ballet. This quest for beauty and perfection inspired the design of the Great White—combining refinement and character, power and elegance. This inspiration guides us in creating watches that are exceptional in appearance and extraordinary in expression.

No wild animal on Earth is capable of arousing such emotion within us.

INSPIRATION

The inspiration we draw from the natural world is at the heart of our creative process, an inexhaustible source of raw, untamed beauty that we sublimate through watchmaking. This transformation process—where nature meets human craftsmanship—is guided by our core values of creativity and exclusivity. Every detail results from meticulous thought, a constant pursuit of emotion, uniqueness, beauty, and an unwavering dedication to excellence.

The Great White, born of this fusion, is much more than just a watch; it is the embodiment of natural power captured and transfigured through the prism of the art of watchmaking. Inspired by the imposing majesty of the great white shark, the strengths and characteristics of this legendary predator are transformed into unique design elements. Every stroke, every angle, every detail captures its essence, making the Great White a vibrant tribute to nature, a harmonious symphonic celebration of its raw power and unrivalled beauty.

But the Great White goes beyond aesthetics; it symbolizes a deep and intimate connection between man, his art, and the natural world around him. In every movement of the mechanism, in the finesse of every line, lies a story—an ancestral bond between man and nature, a fascination for the unknown, for that which is beyond us but drives us to create. This perpetual quest for perfection, this aspiration to capture the very essence of nature in an object that transcends time, drives every aspect of the Great White.

In watchmaking, some creations transcend expectations, crossing the boundaries of the imagination to venture into uncharted territory. They do not merely follow the beaten path but embody a bold vision that reinterprets established codes with subtlety and daring.

With the Great White, our brand celebrates the freedom to create without compromise, designing shapes that captivate the eye and mind and redefining the exceptional. Without loudly proclaiming its uniqueness, the Great White asserts itself with quiet confidence, revealing a creative strength and expressing an energy that dares to defy convention. It speaks a unique visual language, where the finesse of the lines meets the sharp precision of the contours and the vibrancy of the angles. It forges a path where daring meets mastery.

INSPIRATION

PRELUDE

Our iconic model extends far beyond its inspiration from the great white shark; it aspires to capture, in all its splendour, the very essence of this legendary predator, making it the beating heart of our universe.

AN ODE TO THE GREAT WHITE SHARK

No wild animal on Earth is capable of arousing such emotion within us.

INSPIRATION

SIFI BEAUVOIS

CONTACT