In 2018, the Great White project was born, not as a simple ambition but as a quest deeply rooted in creating something far greater than a watch. It was about bringing to life an exceptional object, destined to accompany its wearer through every moment, to mark each second of time’s passage while evoking emotion with every glance at its dial.
ODYSSEY
2018 : DAWN OF A DREAM
The project had a clear vision from the outset: the Great White would be no ordinary timepiece. It would be a faithful companion, a mechanical work of art capable of capturing the essence of time itself. Yet beyond that, it was to embody a captivating duality: raw power and refined finesse—a balance almost impossible to achieve but which would materialize in a subtle, masterful harmony.
The road to this goal was paved with uncertainties and challenges. The design of the Great White required deep reflection—a total immersion in the idea that every detail had to be perfect so that the watch would not merely measure time but live it. Inspired by the ocean, a world where every movement is infused with majesty and quiet strength, the Great White needed to mirror this natural balance.
To achieve this ideal, it had to transcend convention. The first sketches were promising, yet they still lacked the spark of life to transform the watch into something truly unique.
The Great White needed to be more than an assembly of parts; it had to breathe, vibrate, to capture the emotion of each passing second. Drawn from the immensity of the ocean, it needed to embody the soul of its most majestic inhabitant—the soul of the Great White Shark.
A series of technical and aesthetic challenges marked the following years. Every component was reconsidered, and every line was redesigned to infuse the watch with its soul and the quiet strength that defines it. Design became a quest, aiming to imbue the Great White with a distinct personality—a soul that would resonate with its wearer. Every line and angle were refined to capture the timeless magic only a living object can offer.
As the watch took shape, the tension mounted. Would it live up to expectations? Would it possess that rare ability to touch the heart of its wearer, to evoke deep emotion with each glance? The answer remained elusive, hidden in the meticulous finishing, in the delicate balance between character and delicacy.
2024 : THE FIRST BEAT
Then, in 2024, after years of unwavering dedication, meticulous research, and relentless refinement, the Great White was finally born. It was not just a watch but the embodiment of everything the project had aimed to achieve. It was not merely the culmination of an ambitious project but the tangible realization of a vision that had evolved over those years. Every moment of work, every challenge faced, every thought conceived, every detail refined, found its echo in this now palpable creation.
Holding it in your hand, you could feel the subtle vibration emanating from its beating heart, the breath of life that animated it and set it apart from any other timepiece. It was imbued with its source of inspiration, the great white shark, and the energy and passion of those who had shaped it. It was ready to accompany its wearer through time, counting each second precisely.
