In 2018, the Great White project was born, not merely as an ambition, but as a deeply rooted quest to create something far beyond a watch. It was about bringing to life an exceptional object, destined to accompany its wearer through every moment, to mark each passing second while stirring emotion with every glance at its dial.
ODYSSEY
2018 : DAWN OF A DREAM
The project had a clear vision from the outset: the Great White would be no ordinary timepiece. It would be a faithful companion, a mechanical work of art capable of capturing the essence of time itself. More than that, it was meant to embody a captivating duality: raw power and sophisticated finesse—a balance difficult to achieve but which would materialize in a subtle, masterful harmony.
The road to this goal was paved with uncertainties and challenges. Designing the Great White required deep reflection—a total immersion in the belief that every detail had to be perfect, so the watch would not simply measure time, but live it. Inspired by the ocean, a world where every movement is infused with majesty and quiet strength, the Great White needed to mirror this natural balance.
To achieve this ideal, it had to transcend convention. The first sketches were promising, yet they still lacked the spark of life to transform the watch into something truly unique.
The Great White needed to be more than an assembly of parts; it had to breathe, vibrate, and capture the emotion of each passing second. Drawn from the immensity of the ocean, it needed to embody the soul of its most majestic inhabitant: the Great White Shark.
A series of technical and aesthetic challenges marked the following years. Every component was reconsidered, and every line was redesigned to infuse the watch with its soul and the quiet strength that defines it. Design became a quest, aiming to imbue the Great White with a distinct personality—a soul that would resonate with its wearer. Every line and angle were refined to capture the timeless magic only a living object can offer.
As the watch took shape, the tension mounted. Would it live up to expectations? Would it hold that rare power to touch its wearer’s heart, to stir profound emotion with every glance? The answer remained elusive, concealed within the meticulous finishing, in the fragile balance between strength and refinement.
2024 : THE FIRST BEAT
And then, in 2024, after years of unwavering dedication, meticulous research, and relentless refinement, the Great White was finally born. It was not just a watch but the embodiment of everything the project had aimed to achieve. It was not merely the culmination of an ambitious project but the tangible manifestation of a vision that had taken shape over the years. Every moment of work, every challenge overcome, every idea conceived, every detail perfected, resonated in this now tangible creation.
Holding it in your hand, you could feel the subtle vibration emanating from its beating heart, the breath of life that infused it, setting it apart from any other timepiece. It was imbued with its source of inspiration, the great white shark, and the energy and passion of those who had shaped it. It was ready to accompany its wearer through time, measuring each second with precision.
