Time can be expressive. At SIFI BEAUVOIS, expression takes the form of structure, balance, and precision. SIFI BEAUVOIS is a French independent watchmaking brand, established at the crossroads of France and Switzerland, defining its own vision of contemporary watchmaking. This dual heritage shapes an approach to watchmaking as both a mechanical and aesthetic discipline, where form and function evolve together to create watches with a clear identity and a presence that feels resolved and enduring.
Maison
Vision
SIFI BEAUVOIS is built on a clear commitment to watchmaking integrity. Each timepiece is conceived with the intention of offering a balanced, reliable, and well-executed watch, where design and mechanics serve a common purpose. The brand focuses on creating watches with a strong identity, distinctive and coherent, developed through deliberate design choices. Through careful development, controlled production, and close collaboration with specialized partners, SIFI BEAUVOIS delivers timepieces defined by quality, character, and lasting appeal, timepieces made to be chosen, worn, and appreciated over time.
Independent Watchmaking
Independence defines the creative structure of SIFI BEAUVOIS. Every decision follows a direct line of responsibility, from architectural intent to mechanical choices, ensuring clarity of authorship and coherence of vision. Rooted in the spirit of independent watchmaking, SIFI BEAUVOIS’s approach is guided by authenticity rather than compromise, free from conventions and industrial constraints. This independence provides the framework to explore new proportions, new lines, and new expressions without dilution. Each watch is conceived as a singular creation, developed with consistency and control, where form, function, and identity are aligned. Away from mass-produced codes, bold ideas take shape and evolve into precise expressions of contemporary watchmaking.
For Collectors
SIFI BEAUVOIS addresses collectors who approach watchmaking with understanding. It speaks to those attentive to proportions, construction quality, mechanical integrity, and long-term reliability, collectors who value clear design decisions, well-engineered movements, and consistency of execution across every component. The brand resonates with individuals drawn to independent watchmaking for its freedom of expression, proximity, and timepieces developed with care rather than volume in mind. SIFI BEAUVOIS watches are conceived for collectors seeking technical legitimacy, controlled production, and genuine watchmaking values. Defined by precision and discipline, they earn their place in a serious collection through substance, execution, and lasting relevance.
In partnership with the finest.
An Ecosystem of Expertise
Rooted in the Jura mountains, SIFI BEAUVOIS timepieces are developed and produced through close collaboration with a network of specialized manufacturing partners, each dedicated to a specific craft within watchmaking. Their technical mastery is combined with SIFI BEAUVOIS’s creative direction to achieve a level of execution that reflects the brand’s exacting vision of contemporary horology. From movement engineering and case construction to dials, hands, crystals, and clasps, every component is entrusted to experts in their respective fields, ensuring the highest level of precision and finish throughout production. This ecosystem brings together engineering offices capable of developing modern, high-performance calibers, specialists in case and bracelet manufacturing, and dial manufacturers able to execute surfaces with absolute precision. Final assembly, regulation, and inspection are carried out by experienced watchmakers in Le Locle, Switzerland, ensuring consistency, reliability, and uncompromising quality throughout the production process.
A Network of Excellence
Beyond technical capabilities, this ecosystem is built on long-term relationships and shared standards. SIFI BEAUVOIS works closely with partners who share the same commitment to rigor, precision, and responsibility, forming a network where trust and continuity are as essential as expertise. These collaborations are founded on mutual understanding and alignment of values, allowing each partner to contribute at the highest level within a coherent whole. Through this selective and disciplined approach, SIFI BEAUVOIS ensures that every watch reflects not only individual craftsmanship, but the strength and cohesion of an integrated watchmaking network.
Shaped to last.
Selective Growth
Beyond product creation, SIFI BEAUVOIS grows through a selective and controlled commercial approach, guided by coherence rather than scale, and by a long-term vision rather than short-term expansion. Each market is approached with clarity of positioning, consistency of message, and respect for the product. Working with a limited network of authorized partners, SIFI BEAUVOIS ensures that its timepieces are presented and distributed in environments aligned with its values and standards. This approach allows the brand to build an international presence while preserving identity, integrity, and a close connection to each point of contact. Growth is pursued with restraint, ensuring that every development reinforces, rather than dilutes, the character of the maison.
The Retailer Relationship
At the heart of this selective approach lies a strong partnership with carefully chosen retailers. SIFI BEAUVOIS seeks to collaborate with professionals who share an appreciation for independent watchmaking. These partners bring expertise, commitment, and a genuine understanding of what defines a well-made timepiece. More than points of sale, retailers are considered ambassadors of the brand’s values. Through close and direct relationships, SIFI BEAUVOIS ensures that each watch is presented with accuracy and care, while collectors benefit from a level of service, guidance, and after-sales support consistent with the brand’s standards. This distribution model favors quality over volume, fostering long-term value for both partners and collectors.
Long-Term Commitment
After-sales service is an essential extension of the SIFI BEAUVOIS watchmaking philosophy. Each timepiece is supported by a comprehensive international warranty and a dedicated service structure designed to accompany the watch throughout its life. This commitment reflects the belief that a fine watch is not only to be admired, but to be worn, maintained, and relied upon. All servicing and repairs are carried out exclusively by SIFI BEAUVOIS or authorized service partners, ensuring that every intervention meets the same technical standards as initial assembly. From routine maintenance to more complex interventions, each watch is handled with care, precision, and respect for its original integrity. Through this long-term support, SIFI BEAUVOIS offers collectors confidence and continuity, ensuring that each timepiece endures as intended.
